After 10 hours of long-distance flight across more than 7,000 kilometers, Zhongguancun Online IFA reported that the team arrived in Berlin, Germany. Since it took another day to develop, after a short rest period adjustment, we decided to go to the electric appliance store in Berlin to see how the locals chose television products and to find out what the rigorous Germans really liked. TV brand. This time we visited Germany's most popular electronics stores, the Media Market and Saturn. The two stores are similar to domestic Suning and Gome. In the communication with the staff of the store, we learned that many local people in Germany have the habit of purchasing electrical appliances and the concept of consumption. Since the camera is prohibited from taking photos with the camera in the store, the author used the fruit 6 mobile phone to shoot. · Who says foreign appliances are cheap? I promise not to kill you I think every friend who goes abroad will have something to buy before leaving. This is also more common in our lives. Do not know when to start, we all think that buying things abroad is cheaper than domestic, home appliances and other issues such as this is particularly concentrated. Well, today I will tell you that at least in Germany this is not the case... Even local brands such as Siemens, Bosch, and Braun have no advantage in terms of price compared with domestic ones. TV products are even more serious. From the two stores visited, the prices of mainstream TV products are basically higher than the domestic prices by 2,000 to 3,000 yuan, and high-end televisions are expected to be 10,000 to 20,000 yuan higher than terror. This price gap is very alarming. The reason for this is mainly due to the fact that European TV brands are very scarce, basically all imported brands. This, together with the high taxes and fees in Europe, will naturally lead to higher prices. · Japan and South Korea TV brands become fragrant! Manufacturing in China needs to work hard Judging from the actual situation of visits, Germans are more interested in Japanese and Korean TV brands. LG and Samsung, the two Korean brothers, occupied the vast majority of booths in the store, and flagship products were also placed in the most prominent position. Sony and Panasonic are also very popular, and one customer on the spot purchased a 65-inch Sony Z9D directly. In contrast, domestic TV brands are collectively missing. In fact, the majority of Chinese TV brands have already gone abroad and are trying their best to deploy overseas markets. However, from the perspective of the influence of the European market, they are still not recognized by the public. This is far less than the performance of domestic mobile phones in Europe. Domestic TV brands have been catching up with Japan and South Korea for display technology for many years. Although we have also created our own value, we still have a long way to go in terms of the recognition of overseas markets. ·Can not accept! Developed countries pay more attention to the ultimate audio and video experience The general area of ​​German electrical stores is not large, all TV brands are basically gathered in a region, but additional equipment is readily available. Blu-ray disc players are usually purchased only by audiophiles in China, but have become the most mainstream configuration in Germany. We will see various brands of Blu-ray players on the shelves, and even subdivide into different TV brands with different Blu-ray disc players. The TV SoundBar is also a peripheral device that is not often seen in domestic stores. Even if it appears, it is sold with a few TV sets. In Germany, we will see a wide array of SoundBar devices. The demand is extremely high. The sound quality it brings is naturally unmatched by the built-in speakers. Judging from the popularity of TV add-on equipment, there is still a certain gap between domestic and developed countries, which is not acceptable. ·Different consumption concepts lead Germans to “not bad money†Judging from the actual visit situation of the local stores, you will find that Europeans are actually very simple in regards to buying TV. The products that can meet their own needs are good products, and prices are secondary considerations. The reason they buy OLED TVs is simple: Black is shocking. QLED TVs are purchased because of better colors. And we will consider more, will shop around, and think about whether the technology is mature. In fact, the root cause of this situation is that we have a fundamentally different concept of consumption from that of Europeans. Although the general income in Europe is somewhat higher than that of the domestic equivalent work, the European “hedonism†is responsible for different ideas. The key factors, at the same time, have also caused a completely different consumer market environment. Who will enjoy life besides Europeans?
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Only Chinese people are not bad? Take a look at how Europeans buy TV 
It's not cheap to buy TV in Germany... 
Sony's 65-inch Z9D costs nearly 20,000 yuan more than domestic 
Samsung has occupied most of the booths 
LG wallpaper TV is particularly eye-catching 
Sony TV does not believe where to sell it 
Blu-ray disc player is the mainstream player in developed countries 
Blu-ray discs are naturally also essential 
So many SoundBar devices are not common in domestic home appliance stores 
Different consumption concepts create different market environments